Relish
Brand & Identity Design
Magazine/Brochure Layout
Logo Animation
Toronto, Canada
2019
This project was developed for a lifestyle programming company rooted in retro aesthetics and vibrant energy. Drawing inspiration from 1980s pop culture, the brand needed an identity that captured the nostalgia of neon diners, upbeat motion graphics, and expressive editorial layouts. I was brought on to lead the design direction, delivering a full brand identity system, logo animation, and a foundational brochure/magazine layout.
Summary
My role involved shaping the visual tone of the brand from the ground up. I developed a dynamic logo sting animation that reflects the punchy spirit of 80s television intros. I built a brand identity system that leaned into pastel-heavy Pantone palettes, geometric typography, and layered textures, creating a cohesive look that feels both familiar and new. For the magazine, I designed a bold, diner-inspired layout reminiscent of “The Max” from Saved by the Bell, giving the company a strong editorial base to build on.
Challenge
One of the key challenges was crafting a logo sting that didn’t just move — it had to feel alive. It needed to embody the zest, movement, and excitement of 80s broadcast graphics without feeling dated or cliché. Another hurdle was creating an identity system that hit the right nostalgic notes — incorporating iconic 80s colorways and typography while still feeling fresh and usable across digital and print platforms. The brochure/magazine layout required extra care to balance playful chaos with clean functionality, especially while channeling a retro-diner aesthetic.
Solutions
To capture the brand’s upbeat, retro vibe, I developed a logo sting that combines playful elasticity with a punchy entrance. The animation uses a fast pop-in scale with a slight bounce to mimic the snappy transitions of 80s TV intros. I incorporated a subtle flicker of bold gradients — reminiscent of neon signs and old broadcast signal flares — to give the mark a lively, nostalgic glow. The timing and rhythm were designed to echo the brand’s tone: confident, colorful, and full of motion.
For the brochure/magazine, I used checkerboard patterns, stylized drop shadows, and playful type treatments to emulate the vibe of a neon-lit diner — setting the tone for future issues and brand storytelling.